Membership5 min read
Why Membership Beats Pay-Per-Visit
MtH
Mark ter Horst
Head of Growth · February 3, 2026
The beauty industry is shifting. Just like fitness went from pay-per-class to memberships, beauty and wellness is following the same path — and for good reason.
The Cost Problem A single haircut in Amsterdam averages €45. A facial runs €65. A manicure is €35. If you're someone who values regular self-care, you're looking at €150+ per month — often more.
The MeTimePass Solution Our Pro membership at €59/month gives you 80 credits — enough for a haircut, a manicure, and a facial every single month. That's over 40% savings compared to paying full price.
Beyond Savings: The Experience - **Discovery**: Try new salons without the financial risk - **Flexibility**: Roll over unused credits month to month - **Quality**: Every partner salon is vetted and verified - **Convenience**: Book in seconds, manage everything in one app
Real Member Data Our members save an average of €47 per month compared to pay-per-visit pricing. Over a year, that's €564 back in your pocket — while enjoying more treatments, not fewer.
The Future is Membership The subscription model removes the biggest barrier to self-care: cost anxiety. When your treatments are covered, you actually use them. And that consistency is what creates real results.
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